Quote:
Originally Posted by anvilt
I don't see why a dealer shouldn't base their price on a wholesale price. I'm not saying they should sell for wholesale. Cost plus a reasonable profit is a fair way of doing business. It helps to know what the cost is to put yourself in a good bargaining position. The dealer won't sell if he doesn't feel good about how much he's making on the deal.
To equate the terms "trade-in" and "wholesale" is not correct. Look up your vehicle on KBB to get the "trade-in" value and then take it to Carmax and see the "wholesale" value they will give you for it. There is a big difference. I took an '05 Subaru to Carmax last year. The KBB trade-in was $21k+. They offered me $18.5k.
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The amount that is listed for your trade means very little as a dealer can give you a great price for your trade and then make it back on the new vehicle. Some people get stuck on the amout they get for the vehicle they are trading instead of the difference after the deal in is done.