[Zhukov]

I wonder how many people need the extra torque that the Diesel puts out. You're talking about an additional $5-6K, and then add in 75 cents a gallon more for the fuel itself - it doesn't make for a really compelling story. If someone really does need the towing capacity, I'd surmise they'd still go for a Ford/Dodge/Chevy which offers quite a bit more torque and heavier payload capacity.

It may just be my opinion, but the market I see this vehicle addressing is very small from a marketing perspective.