I found their bedliner stuff here:
POW-R-LINER KIT-POR-15 Inc.
Well, it's just my opinion, that these sorts of products like Herculiner, Durabak, Duplicolor, Pow-R-
liner, etc. are basically the bottom of the barrel as far as bedliners are concerned. That isn't to say that they don't have some value though. But, I just can't see someone applying that stuff in a brand new $30-$40K Toyota Tundra. It's like spending $2,000 on a Yamaha stereo receiver and then going to Walmart and buying a pair of $19.99 speakers for it.