Re: Delivery dates
here's an observation - for what it's worth?
Most, if not all the dealers in the NE area only have a couple Venza's in inventory and are advising 6-8 weeks order delivery from the factory.
They have a few on-hand for the potential buyer touch and feel interest and test drives. Seems toyota's strategy is build-to-order with a built-in delivery lag that supports a batch-build for factory economy and efficiency.
The new national Ad campaign on TV also seems to be geared toward building buyer demand and delivery towards the spring time. Unless you want to buy a fully loaded V6 Venza now.
A fundamentally sound strategy - it'll be interesting as to how it plays out.....
The only potential downside is losing a current customer who wants/needs to buy now and moves on to another heavily discounted make/model. Given toyota's akcnowledged slip in it's commitment to Kaizen during the past several years, current brand quality perceptions may not be enough to fend off today's steep competitive discounts??
Your thoughts and observations?
|