Quote:
Originally Posted by TundraMaxxer
Question: Is that $3,000 profit paid by the customer or are you factoring in hold-back? In that case, maybe the customer didn't pay nearly that much over invoice.
A dealer who charges the CUSTOMER $3,000 over invoice on a $30K truck is guilty of rape. Most folks on this board have at least one or two friends or contacts in the industry, who will tell them all about invoice price, markup and how and how much dealers make on a sale. All you have to do is find out how it works from the dealer's point of view (and many of you already know this). A friend of mine who works for a dealer said typically a volume dealer would jump at making $500 over invoice. Yes, that varies due to to demand, type of vehicle and other factors but when you factor in hold-back and other incentives for the dealer, that's a tidy profit. Adding hold-back and other other stuff to a deal where the customer already paid $3000 over invoice is just insane. I'm sure they probably have portraits of these customers hanging in their break-room with propeller hats painted on their heads.
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First of all a dealer can try to charge you anything they want, It is up to you to say no or yes.
some trucks have more than 3k profit and some trucks have about $1500, It depends on what model and options are on it.
I have been discounting them since before I even got my first one so not everybody is guilty of rape.
$500 over on 99% of our cars and I would be happy as hell you are right there. Most of the cars now sell for less than if not right at invoice.
I would sell a corolla for 800 back any day of the week and I even sell the hybrid Prius for invoice right now. So there are plenty of deals to be made out there.
Invoice pricing is not a secret, Most dealers would rather show you the actual invoice then have you guess at what it is. Customers never guess higher than it is for sure, lol