Yes, indeed. The new Tacomas have grown in size which makes them ideal for work trucks--light to medium duty. It also has become a competitor for the new Tundra. Before, Tacoma is not as big. SO most people bought the Tundra for their daily vehicle use or what not. Now, the new Tacoma is just as big as the 1st Gen Tundra. A lot of people feel they don't need a full size truck, so out goes the Tundra. Tacoma also has a nice front fascia and sporty looking. And if they put a V8 in it, It'll KILL Tundra sales.