The market is saturating fast with these Priuses. There are plenty to go around now. Also there is no more Tax incentive in most areas.
Toyota got creative to push the Prius.
Production went rapid as of recent and many who remember price gauging on the Prius several years ago were really turned off by this.
Dealers got greedy. What else is new????
But in the end Toyota
Allows Dealers to charge anything they want.
It's all about the regional market and its demographics.
Dealers are known to Hide a MFR's major discount pricing campaign.
If yu don't go to a dealer "Armed" yu will be "Harmed.
LT