Kind of off topic but speaking of new advertising, has anyone seen the latest Titan commercial? They are really pushing the "fully boxed frame unlike some competitors C-channel frames". Of course they have a demonstration to show how strong the frame is. It seems to me that if the frame won't flex other components will give under load. Besides, many three quarter tons have an open C-channel. EVERYONE seems to be targeting their ads at the Tundra. It definitely says to me that Toyota did something right