[awesomebase]

I think part of is just plain aesthetics… trucks “look” better with deeper beds. But also the trend of ½ tons really taking 1 ton loads has gotten more common and to facilitate that, you need the capacity to haul it. So, hence you need the deeper bed for things like sand, gravel, dirt, etc. that can be carried in the bed without spilling over. That simply won’t be quite as easy to do on a shallow bed. I am tall and for me the deep bed isn’t that big a deal, but even I have to stretch and know that it would be a pain in the butt if I were much shorter. However, it would be better if they at least gave the option of having fold-down sides as well. That would make many things much easier to do…