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Old 12-15-2007, 09:31 AM
Cliffy1 Cliffy1 is offline
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Default Re: Reasonable dealer profit on Used Truck

Profit on a used car? Let me ask you this. If a dealer had two nearly identical cars on his lot, which one would be worth more? Let's say we're talking about a 2003 Tundra with 45,000 miles and in the same color. The dealer paid $17,000 for one of them and 13,000 for the other. You can buy either one of them for $19,000. Which one is a better deal? Which one do you as a consumer get better value from? It doesn't matter, does it? Dealer profit is totally irrelevant on a used car.

The dealer may be "burried" in a used car. He might have to write down the value in order to sell it. The amount of money he has in the car doesn't determine how much a customer will pay for it. The thing that matters is what other similar vehicles are selling for in the same area.
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I've moved dealers again. Hopefully this is the last one. I'm at Rosner Toyota in Fredericksburg VA. Call 540-898-7900 and ask for Steve Clifford... they will not know who "Cliffy" is.
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