Re: Reasonable dealer profit on Used Truck
Father of 3,
I'll see if I can shed some of my experiences on this situation based on what I've encountered in the used-car market.
BTW, Cliffy... I understand you're logic completely... makes very good sense.
As an example, I'm helping my friend look for a used FX35. For the year and options he's looking for, the car retails for around $35k. I had always been told that there is about 20% mark-up on used cars, but just thumbing through the thousands of used FX's on-line, many dealers have this vehicle priced between $25-$29k, with the higher number being already about 20% off retail, meaning that they're having trouble moving them and thus have to price them out with little or no profit.
It's because of prices like this why people don't get anywhere near wholesale on trade-ins.
P.S. - Cliffy, what happens to a vehicle that simply can't be moved?
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-TunTac
Previous Toyotas: 2004 Tacoma Ext Cab SR5 2wd 2.4L 5-spd; 2005 Tundra AC SR5 TRD 2wd 4.7L Auto; 2007 Tacoma SR5 AC 2.7L Auto
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