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Old 12-17-2007, 02:58 PM
TunTac TunTac is offline
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Default Re: Reasonable dealer profit on Used Truck

Quote:
Originally Posted by Cliffy1 View Post
That question is the reason Nissan almost went bankrupt about 7 years ago. Back in the mid to late 90's, they leased a huge number of cars. They all came off lease at the same time and all had residuals of $2000 to $4000 above wholesale value. It cost them a huge amount of money and nearly sunk the company.

This is also the reason Toyota nearly dropped out of the leasing game completely in the early part of this decade. Toyota was loosing an average of $1200 per car at auction. Toyota has a lot better cash reserves than Nissan and they weathered the storm a lot better. As a result, Toyota lowered the residuals and I think they lowered them too much. With residuals that low, there was no monthly payment advantage to a lease. We are only just now getting back into leasing as they bump the residuals a bit.

Different leasing companies handle it different. Some will negotiate residuals with the customer. Others will negotiate it with the dealer. Others just suck it up.
Thanks for the info, Cliffy! You're now officially my second favorite person on this site, behind my boy SFTundraMan, of course. haha...

All joking aside, I really do appreciate the insight. It's invaluable.
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Previous Toyotas: 2004 Tacoma Ext Cab SR5 2wd 2.4L 5-spd; 2005 Tundra AC SR5 TRD 2wd 4.7L Auto; 2007 Tacoma SR5 AC 2.7L Auto

Last edited by TunTac; 12-17-2007 at 03:00 PM.
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