That might be LINE-X, but you did not post a pic of the bed tag, so I guess we'll have to just take your word for it.
Assuming it is LINE-X, it looks to me like the the truck owner needs to have it repaired for free via the LINE-X written limited lifetime warranty that's valid nationwide. Vortex does not offer a nationwide warranty.
Police SWAT shield before pic:
Police SWAT shield with LINE-X at the bottom:
It's coated to about 1/4":
