[Cargun]

I'm a long time fan of the Toyota mini-trucks. But I could never not own a fullsize pickup too. The new Taco's are more midsize, splitting the difference between the two. I can see where a lot of people could get along with a midsize truck (those that don't tow or haul large/heavy loads). As to why they buy fullsizes... I think there are a few different factors. The big 3 all make good fullsize trucks. Toyota is the only one that makes as good compact truck, so if they don't like the Tacoma, or don't want to buy a Toyota, fullsize is the next logical choice. Interior comfort is a big one, even the new Tacos are kind of cramped inside, but many people probably don't know the new Tacos are way nicer and cushier than the old Toyota's everyone is used to. V8 engine. The Taco's are right up there with fullsize pickups in price, maybe more expensive when you take rebates into account. And for Chevy buyers, they really don't get much worse fuel economy than the Taco's. I know 3 people with 5.3 ext. cab non-AFM 4x4's that claim 20 mpg on the highway. The new AFM engines should be even better.