Honestly, I see the big-3 full-size truck thing to be good old fashion dogma. What were brought up to believe in: "Good Ol American Steel!"
Fed up with my last piece of "American Steel" pre-maturly falling apart, and not one to follow the dogma, it will be a long time (if) before I own another big-3. With that said, "Cargun" has a few good points about the small truck market.
If you really are doing a lot of hauling, I can see the purpose of a full-size. But for feeding my outdoorsy Jones, I thing the compact truck has the full size beat by a mile. Being narrower and better turning radius, I see my buddies in thier "1500's" swearing in my rear view when we're off-roading.
The V6 Taco is quieter than the 1500's, seems like I see a bit more deer, grouse, and occasional porcupine stuck to the tire
.