Quote:
Originally Posted by ThirdHorseman
Even if it's the invoice published for consumers, which does not include holdback and floorplan, it's a great deal. Some folks are consumed with negotiating for every last penny from the dealer, but don't forget that time is money too. Find the truck in the color you like for under invoice less rebates, and enjoy your new ride.
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Actually, the "consumer-based" websites like KBB and
edmunds DO include the holdback and wholesale financial reserve in their invoices. The fee you will
NOT see on a third party web-site like these is the regional advertsisng fee, 'aka' TDA.
To answer the origial poster's question: Based on the numbers the general public has access too, at a selling price of $1k below factory invoice, the dealer's basically passed along his holdback and wfr as savings to you. That's the easiest way to look at it.