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FJ CruiserGeneral discussion forum for the Toyota FJ Cruiser.
This is a discussion thread titled "Toyota FJ Cruiser At MSRP To Buy", within the FJ Cruiser forum, part of the SUV Forums category.
I work at a dealership and am curious to see what people think about paying MSRP for the new FJ Cruiser. Is that fair, or do they think that this is asking to much. At the same point please remember that unlike other dealerships, I do think it is unfair to ask above MSRP for a vehicle. What is your thoughts on this though also, do you think that dealerships should be able to ask for above MSRP.
I work at a dealership and am curious to see what people think about paying MSRP for the new FJ Cruiser. Is that fair, or do they think that this is asking to much. At the same point please remember that unlike other dealerships, I do think it is unfair to ask above MSRP for a vehicle. What is your thoughts on this though also, do you think that dealerships should be able to ask for above MSRP.
Good question but if you do work at a dealer I'm somewhat surprised by your opinion. Anyway from a buyers standpoint I don't think its fair that dealers often charge above MSRP for a vehicle. Does this happen all over the states? Here in CT where we pay a lot for everything I see this practice done at a couple dealerships. One is at Toyota of Westport the other Colonial Toyota in Milford. The way they phrase it on the sticker is "market adjustment" As an example I recall a new 2002 4x4 Ivan Stewart Pack. Tundra Limited selling for $40,000 Which had to be about $7-8K above MSRP- easy. Another at Westport was a new 2003 D.Cab Tacoma SR5 4x4 with some accessories such as a cap and full brush guards. The price was $36K!! The funny part is both were not on the lot a week later!
I also recall a MR2 spider being advertised for $10K over sticker at Colonial. I can't believe anyone would fall for that when the same vehicles can be found for invoice price at a few other dealers around here. I would think the internet has cut this practice way down because of the fierce price competion that exists.
its a free market and if people are willing to pay the asking price well tuff bananas, but when a price is set on the window its pretty s.h.i.t.y that they ask for more. its like scalping football tickets
I think because this is a new release people will pay msrp for it right now just like many paid that for the new Tacoma when it came out sort of a supply and demand kind of thing. As it is out for a little longer the prices will/should settle down.
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Dealerships are independent companies, they are not owned and run by the manufacturers. This being known, they will determine the prices of the vehicles on their lots within reason. The FJ is a brand new vehicle and will sell out I am sure this year if not next. Expect to pay full price for one while its still new and the "hot thing" for a while. If you get a deal somewhere, good for you!
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2007 Toyota Tundra 5.7L v8 4wd TRD Limited
First thanks for your reply for those that did, at our dealership we do not price above MSRP the owner here thinks that it is wrong. As a salesperson again I agree, but I get paid salary not commision on a vehicle.
So I was wondering just in general, again I understand that dealerships need to make money and I have worked at a couple of dealerships.
Here they dont work on comision and they dont push the price but the value, and compared to where the dealership is all about making money they do no where near the buisness.
Which to me proves that Customer service and treating the customer fairly works out the best in the end.
To balance it though I dont think that a vehicle should be sold at invoice.
I see no problem selling the FJ at MSRP. Since Toyota will not mass produce the FJ in the first year, I don't see why any dealer would have to discount it in order to sell. It's all supply and demand, and if the market demand greatly exceeds the supply, then by all means should prices be set high. Is it right to charge over MSRP? I don't think it's a question as if it's right or wrong, but more so WILL the consumer pay. If so, and I'm sure there will be some, then it's good business for the dealership. After all, the primary objective for any business is to make a profit. Nevertheless, I'd sell the FJ at MSRP without hesitation. I seriously doubt you'll have trouble moving them.
To balance it though I dont think that a vehicle should be sold at invoice.[/quote]
What's wrong with selling a vehicle at invoice? I bought a VW a couple of years ago for $2500 below listed invoice w/out any rebates. I don't think that's wrong considering its been sitting on the lot for a while, they need to make room for the new models, and they will easily make up the loss by selling newer models at MSRP.
To balance it though I dont think that a vehicle should be sold at invoice.
Well, the way I see it, MSRP is a starting point. Supply and Demand dictates where the price goes from there.
A new vehicle such as the FJ would probably draw the MSRP for a few months, which for a dealership is a considerable profit.
When you get to the Tundras, you tend to have more of a supply, hence the rebates and lease deals. At this point I think it's fair for the consumer to make the best deal they can, and if that is the invoice price then so be it.
Invoice and MSRP pricing is set up so that a free market society (once again, supply and demand) can dictate prices.
In Canada, we've got 'Access Toyota' pricing, which means you pay what is in the window. All dealers must do the same, so the only variable is your trade if you've got one.
So, come on up and get your FJ here. The loaded C pack is on Toyota.ca for about $37,000. Can't recall what the A pack is...
Just picked up am 06 D/C Taco, so the FJ will have to wait a few years...
Hey, Guys, I've heard the FJ Cruiser is for the young. I'm almost 70 and I think it is really a neat vehicle. I also like it because it can tow 5000 lbs. I am planning on towing a 3200lb fiberglass trailer with it and the price of the FJ is just right at MSRP for me. However, If the seats are not comfortable, I won't get it. When you tow a trailer for several hours at a time, you want comfort for sure.
Do any of you think this rig will be comfortable to drive for several hours, say 2 to 3 hours at a time.
Tom from what I have been told you will not have a problem with driving for thre, four, five, or more hours. This is not from me testing out the FJ but from talking to ones that have.
What most people don't know is that MSRP on a Toyota vehicle is only about 7% or 8% profit for the dealer and I'm sure the FJ is no exception. Try to buy something else for 8% over cost. Vehicle prices really are fair compared to anything else you buy. If the demand is high, so will the price but a dealer following Toyota's guidelines will not charge more than MSRP. Those that adjust to "market value" should be avoided.
Just my $.02
Phil
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Toyota FJ Cruiser At MSRP To Buy
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