LINE-X Xtra Update 5-27-05

[123Gone]

The product launch is underway. LINE-X dealers are now required to attend an eight hour hands on training seminar put on by Dupont and must be "certified" before using LINE-X Xtra. I'm getting to the phone.......

[fatcat777]

How much longer? I've been reading your threads on this subject and i can't wait. My local line-x dealer still seams to know nothing about this.

[123Gone]

I talked to my regional LINE-X guy. Dupont should be in my area for training in June. LINE-X dealers must attend this Dupont training before they can sell Xtra. Tell your LINE-X dealer to log into the LINE-X dealer site and read the information. If Xtra is as good as they say it is and it's affordable, it will be worth the wait.

[jross]

I just spoke with my Line-X guy here in Baton Rouge and he told me that he's been doing this for a couple of years now!!

re you sure that this something that is JUST now coming out??

[fatcat777]

He's probably talking about the ultra (i think its called) and not the x-tra.

[123Gone]

Yep, he's talking about Ultra Shield. I personally don't like the stuff. The NEW stuff is called Xtra.

[jross]

I assume that you guys are referring to me when you say "he". My Line-x guy told me to come in, ask for him, tell him I want the EXTRA and he'll charge me $75...normally $125.


...help me out here guys. I don't want to get scrxxed here and get the wrong thing.

[123Gone]

No no, the LINE-X dealer you spoke to is talking about Ultra Shield, which is not a new product. I suggest you wait for the NEW product called LINE-X Xtra. I promise you that no LINE-X dealer is spraying Xtra yet. I was at the LINE-X corporate regional meeting when they announced this new product. A Dupont rep was even there to tell us about it. Let me know if you have any quesitons.

[sbsyncro]

Originally Posted by 123Gone

Let me know if you have any quesitons.

What is special/better about this "xtra" product? I'm planning to have my new Tundra DC sprayed tomorrow, but I'll wait if it is worth it. Are there any details available? What is the likely price difference? (if any)

Thanks!

[123Gone]

I'll cut and paste some info, see below. Training for LINE-X dealers is underway. I hope to attend the 8 hour class this month. I do not know the price, but I'll guess that it will be below $100 for this option. BTW, I was present at the meeting referred to below. Not included below: I was told that with Xtra, the bedliner is glossy and stays glossy with very good scratch resistance due to the Kevlar. Xtra actually penetrates the liner, so it's not just a layered topcoat.

"...First Engineered & Cooperative R & D Partnership results with New Line-X-Xtra..."
--------------------------------------------------------------------------------
Dallas: Texas (April 2005) With 101 Line-X Dealership Individuals attending their Annual Business and Marketing presentation at the newly constructed Line-X Offices and Distribution Center in Grand Prairie: Texas, one of the eight business topics presented was a new and very unique product offering, Line-X-Xtra Spray-On High Performance Bedliner Top Coating.

Line-X-Xtra is the first product offering resulting from a partnership between Line-X and DuPont Performance Coatings. The spray-on high performance bedliner is a “new benchmark” in exclusive composite coatings, as it combines the world renown strengths of DuPont™ Urethane Technology and DuPont™ KEVLAR®.

Line-X-Xtra features include improved appearance, improved resistance to ultraviolet light and excellent adhesion to the bedliner. In addition, Line-X-Xtra is specially formulated with DuPont™ KEVLAR® micro pulp fiber.

KEVLAR is best known to the general public as the material from which bulletproof vest and military body armor are made.

”We discovered that Line-X-Xtra exhibits an excellent migration of the urethane topcoat with the warm Line-X coating at the application process”, stated Marcy R. Fernandez: DuPont OEM / Fleet Finishes Account Manager. “This migration means the two products become one. Combining this unique topcoat technology and a precise dealer application process with the strength of DuPont™ KEVLAR® helps Line-X-Xtra achieve world-class durability while maintaining the finished product appearance that is so very popular with consumers across the nation and around the world.”

“Line-X-Xtra is the next generation in the spray-on bedliner industry product offerings”, stated Claudio Burtin: Line-X Product & Company Founder. “With almost two million existing Line-X Spray-On Truck Bedliners, and the soon to be offered Line-X-Xtra top coating, specially formulated with DuPont™ KEVLAR®, this one plus two product combination better develops our product portfolio offerings to the marketplace…and continues to position Line-X as the industry leader.”

The Line-X and DuPont Partnership Team is currently working on the final details of the Line-X-Xtra product packaging, consumer advertising, applicator training and product rollout.

Complete details of the Line-X-Xtra product offering and training schedule are currently being developed for the Line-X Dealer Network, as well as a product-intro consumer marketing and advertising plan.

[jross]

I appreciate the info....you know us Louisianians are ssllooww, so you gotta bear w/ us.
Ill call my guy and give him the low down.

[fatcat777]

i've been waiting since you posted this information in the last post. I have 3 people lined up so far waiting on this product. I'm trying to keep my dad patient he keeps threatening to go get it sprayed with ultra. I know i'll be holding out.

[123Gone]

If I were you, I'd pass on the Ultra Shield and wait for LINE-X Xtra.

Tell your LINE-X dealer he needs to call his regional LINE-X person and sign up for the training class. As soon as the LINE-X dealer takes the class, he can sell Xtra.

I'm waiting for the first class that's held on a Saturday. Hopefully, that will be soon.

[fatcat777]

Amazing, i've called 3 different dealers and none of them have heard of x-tra. They act like i'm an idiot then try to talk me into the ultra. I've told all of them so far to call headquarters and log onto the line-x site. I hope they are able to spray before the end of summer :\

[123Gone]

The italicized info I posted is from the LINE-X dealer section of the LINE-X website. The information was also distributed to the dealers via a LINE-X newletter which is also written for and available to the public.