All-New 2008 Toyota Highlander And Highlander Hybrid Raises The Bar In Mid-Size SUV Segment – Again
October 1, 2007 – Torrance, CA - When the original Toyota Highlander launched in 2001 it joined the RAV4 and Lexus RX 300 in ushering in the car-based sport utility vehicle. Highlander gained immediate success, setting the industry standard for car-based SUVs in innovation, comfort and sales. Toyota broke new ground again in the summer of 2005 with the launch of the Highlander Hybrid, the world's first hybrid gas/electric SUV with available seating for seven. The all-new 2008 Highlander and Highlander Hybrid raise the bar once again in the mid-size SUV segment with a complete redesign that is improved, refined and expanded in nearly every metric of comparison.
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