Scion Marks Its Fifth Anniversary - Youngest Median Age In Industry
June marks Scion's five-year anniversary of being on sale in the United States. At launch the brand's goals were to bring young consumers to the Toyota family, and implement a new business model for selling cars. "In five short years, Scion has succeeded in hitting these marks," said Jack Hollis, Scion vice president. "It has the youngest median age in the automotive industry, 31, and nearly 72 percent of owners are new to the Toyota family. These are the elements we measure to determine if the brand is successful. In addition we're proud to have an enthusiastic owner base and to bring new products, processes and marketing to the automotive market more than just new products to the automotive market." The brand launched in 105 California ...
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