Lexus Launches Hybrid Living Web Site

[TS Support]

Features Top Eco Designers and Podcast Tours Embracing Eco-Design Lifestyle
10/23/2006 Torrance, CA
October 23, 2006 – Torrance, CA - Lexus, manufacturer of the world's first luxury hybrid vehicles – the RX 400h luxury utility vehicle and GS 450h luxury sport sedan – has launched the Lexus Hybrid Living Web site (www.lexus.com/hybridliving). The site was created to celebrate an eco-design lifestyle that embraces sustainability without sacrificing style, comfort and luxury. The Lexus Hybrid Living site features profiles of cutting-edge eco-designers and self-guided destination tours via podcast and printed guides.

"It's a feel-good lifestyle that people are embracing: luxury meets sustainability," said Deborah Meyer, Lexus vice president of marketing. "Eco design is emerging all around us in home design, fashion, furnishings, décor and hybrid vehicles."

Lexus Hybrid Living tours consist of upscale eco destinations for consumers to experience the eco-design lifestyle first hand through self-guided tours via podcasts and printed guides. Each tour features luxury destinations like restaurants, boutiques, hotels, and spas that support sustainability without sacrificing style, design and quality. The current tours focus in and around the cities of Los Angeles, New York and San Francisco.

Via a series of video interviews, Lexus Hybrid Living profiles some of the most stylish and exciting designers working today who bring together sophistication and sustainability, such as Kenneth Cobonpue, who showcases modern, artisan-style furniture using eco-sustainable materials. Another designer, Coyuchi, offers a collection of luxurious organic bedding made from handpicked organically grown cotton. Linda Loudermilk features "luxury eco™" fashion designs using fabrics made of environmentally sensitive plants like seaweed, bamboo, and soy. Architectural designer Living Homes offers a look at affordable, stylish energy-efficient homes that use materials, technologies and building processes to support sustainability. Q Collection provides a full line of stylish furniture, fabrics and accessories combining high-end design and environmentally advanced materials.

The new Web site also includes a hybrid owner forum offering a convenient way for Lexus hybrid owners to share stories, offer insights and ask questions about hybrid vehicles.