I was greeted this morning with several emails from people about a story that was posted over at Edmunds. I'll tell you what I told them. A story about a Tundra Cummings diesel was published at Edmunds when a writer took a comment from a Toyota corporate car manager and wrote a story about it. Specifically the car manager said "The diesel engine is something that is on our evaluation list", "LoFaso said during an interview at a press event".
LoFaso doesn't even work in Trucks, he's a corporate car manager. Moreover we all know Toyota has been "evaluating" the diesel option for a decade and they're not going to do anything with it. If I learned anything from Toyota over the past 14 years is that they don't start rumors or freely give out product information ahead of time. People working there know they'll lose their jobs if they break that rule. When I read the story at Edmunds I was coincidentally greeted with a handful of Toyota advertisements.
I then followed the rumor to Google search, which lead me to a whole bunch of auto sites that reposted parts of the story with links back to Edmunds. I followed some of those links, which, ended up being referral links that took me right back to Edmunds. In the end I have to question what the real motivation was for posting the story, but feel free to draw your own conclusion and post it here.