Would you be disappointed to find out that a major auto manufacturer wanted to convey the ruggedness of one of its toughest vehicles by sending it down a mere dirt road?

And yet, it was on just such a road that Toyota expected a group of automotive journalists to test the 2014 Tundra’s off-road capability during a recent press event. For a company that touts quality, durability and reliability above all else, it seemed like a seriously lackluster display of what the all-new Tundra can do.

Upon finishing the day, complaints were heard throughout the gathered media, but none louder than Howard Elmer’s (disclosure: my Father). Surprisingly, Toyota didn’t defend its weak off-road course. Instead they replied with a question: “what would you do with the truck and when are you leaving?”

The first answer that ran through his mind jumped out before he considered the implications. “We’ll run from Toronto to Newfoundland, via the Trans-Labrador Highway, in April,” he said. A few months later, four of us gathered to set off on the journey.
Read part one of AutoGuide.com's two-part Toyota Tundra adventure series here. Part two will be published on May 1 at noon EDT.