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by Stephen Elmer
Pickup trucks are an intrinsic part of American culture. More than just a tool, trucks have become a cultural icon in the United States, which may be one of the biggest disadvantages that plagues Toyota’s half-ton pickup truck, the Tundra.
Image was working against the truck from day one, and Toyota is doing its best to pick up every little bit of American heritage it can scrounge. About 75 percent of the Tundra’s parts are sourced from American companies. They are then shipped to San Antonio, TX where they are assembled at a plant that makes sure to hire veterans, and is built on land that was originally an old-west ranch that was founded in 1794, which is not coincidentally the namesake for Toyota’s new luxury 1794 Edition trim.
If American heritage could be bought, Toyota would be the first Japanese company to take out its credit card.
Unfortunately, many overlook the Tundra because of its badge, but this truck, especially the 2014 Tundra, is definitely a contender in the half-ton segment.
SAME OLD ENGINES
Powertrains remain untouched for the 2014 model year, with Toyota claiming that customers haven’t been relaying the need for any updates. At the bottom of the range, you can get an antiquated 4.0-liter V6 good for 270 hp and 278 lb-ft of torque, paired with an equally old five-speed automatic transmission. Next is a 4.6-liter V8 that makes 310 hp and 327 lb-ft, hooked up to a six-speed automatic. Topping the lineup, and also the volume seller is a 5.7-liter V8 good for 381 hp and 401 lb-ft of peak torque. It’s also, arguably, the only truly competitive engine.
2014 Toyota Tundra Review - YouTube