It's funny how our media leads us around by the nose and we fall for it. Perspective has been lost. Fuel costs are not the driving factor that the media tries to tell us they are. Yes, they matter , but it's not going to make you change your way of life unless you are borderline making it already. Newsflash. If you are broke and make $20K a year, you are not buying $30000 plus crew cab pickups!
1. The typical poor person does not buy big new SUV's and pickups. So....
2. The average full size truck buyer is likely using it for work (no choice to downsize anyway) or is at least somewhat more affluent than average.
3. Let's say the average income for this family is $75,000, still fairly modest. They take home about $60,000 of this after various taxes. That's $5,000/mo
4. They spend $381/month on gas if they have vehicles averaging 15mpg and drive 25,000 miles a year combined, which is pretty high and gas costs $2.75/gal avg over the year. If they switch to family sized full size cars or crossovers, they might average 20mpg in mixed driving. In that case they spend $286/month. So it's a whopping $95/month difference in fuel cost between choosing the old way and the new fuel efficient way. Do not compare a full size crew cab truck to a Prius. They are not comparable in terms of family utility.
5. This means changing their vehicle of choice saved them 2% of their monthly budget. Significant, but not something to make people rush out to buy 5 seat cars. If truck sales are down 5 or 8 percent or whatever, that is the number of people changing. That is relatively small.
6. And in reality, since most cars depreciate much faster than trucks, they can expect to lose that gas savings in the form of added depreciation at resale time. Ironically It actually costs MORE to own most fuel efficient midsize and full size cars than comparably equipped trucks. Unfortunately, many Americans are so economically uneducated that they only see what they pay for out of pocket at the pump, and not the total cost of ownership.
It's one thing to buy a more effcient vehicle to limit our oil imports and reduce emissions (slightly), it's another to do it thinking you're saving a lot of cash.
Anyone wishing to save on fuel costs should forget about small variations in MPG and start thinking about how many wasted trips he's making each week. Dropping miles driven not only saves gas, it also saves mileage on your vehicle, tires, maint costs, etc, which are equally as important as fuel savings. Our streets here are full of cars at 2pm on weekdays. Why is that?