I hear this all the time: "C'mon, It's Just a Truck" and most recently from a buddy I was hauling in my 07 LTD who felt a need to mud up anything within a foot of the all weather floor maps including the doors, glove box, carpet and our friendship for that matter!
"It's just a $40K truck!" I said to a guy who paid $22K for a used Subaru Forester and wants to borrow my truck all the time for hauling. So I took a dump on his Subaru's hood saying; "hey, it's just a car"
ok, off topic, sue me...