blacks out. Makes the truck look more menacing. Besides, I paid $1500 for those BFGs. So, though I love them, I am not much into free advertising for them. Truck people know BFGs from a mile away anyway.
Thanks for opinions. I opted to hide lettering and looks good. I have researched here and seem either love or hate, but I went with Cooper ATR's, 265 70 17, with nitrogen - got a good deal on all including front end alignment.
When I get my new LTX MS II's sometime this fall, I'm going to have them put the black side out. I didn't think of it when I got new tires in 2007 @ 53,000 miles. 101,800 now and by this fall/before the winter, I'll need a new set.