I just posted this in another thread, but felt it may be pertinent here as well:
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Well, today was my first experience with getting a price quote from my closest Toyota dealer here in NJ. I emailed them and said I'm comparison shopping a fairly well-loaded Chevy Silverado 2LT/Z71 4x4 Crew Cab (MSRP $43,450) with the Tundra CrewMax TRD Ltd. w/ Option Group G (MSRP $46,600).
Now, considering that I can use GM's current incentives and a GM supplier certificate to get the Silverado for just about $36k even ($~7,500 off MSRP), I was a little surprised that the Toyota dealer came back with "We can give you $500 off MSRP".
I thought Toyota was trying to get a foot in the door, here? Now, I don't expect Toyota to match the GM price, but $500?!??! Come on... (not to mention I think that's a factory rebate, and not any offer by the dealership). I'd like to give Toyota a chance, but not for a cool $10k out of my pocket.
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Someone mentioned earlier that the money saved should go to repair manuals.... well, I can buy a repair manual and a lot of parts with the $10k difference.
Seriously, I know I'm new here, but I'm not trolling or trying to knock Toyota - I really wish they'd be a little more competitive and make my decision harder!