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Discussion Starter #1
*********UPDATE 9/28/2014

Amsoil is discontinuing the entire Ea Air Filter line for the following reasons:

"The air filter business has changed dramatically over the past 10-15 years. Vehicle manufacturers continually pack increasingly more under the hood, making the air induction system more complex. Filter designs change rapidly and a filter in today's vehicle may not be in next year's model. The number of air filters required to cover much of the current automotive market is astonishing. Our analysis revealed we would have to increase our product offering sixfold and that number will only continue to increase." -AMSOIL
*********



A couple years ago, Amsoil decided to pull the Gen1 Tundra compatible Absolute Efficiency Air Filter (EAA237) from the market due to low demand and sales. That left us Gen1 owners with limited choices for a superior dry fiber element air filter. I've contacted Amsoil a few times asking them 1) why the hell? 2) when will you bring it back? 3) will you support a limited production run (for a group buy)? I was actually contemplating buying a bulk lot to offer them discounted to TS members. Well, today I finally got a promising lead!

askamsoil said:
At this time, we are in the process of evaluating the possibility of bringing this filter back into our filter line-up. ...
Now for the Tundra public to send a surge of support. I am asking you all to send a brief request their way. Tell them I have a 2000-2006 Toyota Tundra and want to use an Amsoil EA air filter, but you don't sell one. Why don't you offer one for my truck?

1. Click this link: https://www.amsoil.com/techservices.aspx

2. Fill out the form like I have in the attached pic:
clickme1.JPG

3. send it! :tu:

More information about the Amsoil EA Air Filter can be found here: https://www.amsoil.com/shop/by-product/filters-and-by-pass-systems/air/amsoil-ea-air-filters


Disclaimer: I am an Amsoil dealer. I did not receive anything from Amsoil for this post. I will not receive any royalties from you clicking any of the above links. I simply believe this air filter is the bomb and should be used by every Gen1 Tundra owner.
 

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Done and done:tu: I had a dry filter on my Injen CAI but decided to go back to stock airbox, and threw in the Spectre high flow. I hate the idea of having an oiled filter though.
 

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I sent an email to them.
Being a dealer and my "Full Statement" I sent them should hopefully get this taken care of.
Great job Tundradrenalin.

I too was wondering why they stopped production of the Absolute Efficiency Air Filter Part #EAA237 for the stock CAI.
 

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OK, I sent them an email request also.
Lets hope this surge works!

Jim
 

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Count me in. I have also e-mailed them a couple of times in the last 3 years about this as well. Same answer - low sales = no sales. Can't find an old stock on anybody's shelf either.
 

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Discussion Starter #11
Ok guys, lets not shoot the wad and send all the requests on day one. How about spreading them out over a week or even two? Say 5-6 requests per day over a week or two?
Screw that!

Squeaky wheel man, squeaky wheel.
 

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got a response.

AMSOIL INC. is not sure when we will have a air filter for this truck, best thing to do is to keep checking with us. If you have any questions please call the technical service line at 715-399-8324.

Thanks,

Anthony Pierce
Technical Services Representative

AMSOIL INC.
ADDRESS: 1 AMSOIL Center, Superior, WI 54880
E-MAIL: [email protected]
PHONE: 715-399-8324
FAX: 715-392-3097
 

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So did I. Seems pretty unequivocal to me:


"You are correct that at one time we did offer an EA air filter for this 2002 Tundra. However there weren’t sufficient sales of this filter to justify keeping production, and inventory on hand, thus the filter was discontinued. There aren’t any plans at this time to bring it back.

Best Regards,


Michael Baltes
Technical Service Representative

AMSOIL INC.
ADDRESS: 1 Amsoil Center, Superior, WI 54880
E-MAIL: [email protected]
PHONE: 715-399-8324
FAX: 715-392-3097"


From this type of response, I'd gather that an 'email blitz' isn't going to effect squat. Conversations are going to have to occur a lot higher on the hierarchy tree than this.
 

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Discussion Starter #15
I replied to their original reply to me. I asked "How can the community encourage you to bring it back?"

I got this response:
We are evaluating the many factors, including the amount of coverage this filter has with respect to years/makes/models/engine sizes of vehicles.
I know it fits the following vehicles:
2000-2006 Tundra, 4.7L
2001-2007 Sequoia, 4.7L
2002-2009 4Runner, 4.7L

But Amsoil only listed it for the Tundra. Am I wrong about the Seq and 4runner airbox?
 

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I know it fits the following vehicles:
2000-2006 Tundra, 4.7L
2001-2007 Sequoia, 4.7L
2002-2009 4Runner, 4.7L

But Amsoil only listed it for the Tundra. Am I wrong about the Seq and 4runner airbox?
You're right. I checked on AEMs site and all of the stock size filters use the same part numbers for all 3 and it fits my GX too so I'll send Amsoil an email as well.
 

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Just got this:

Ethan,



Thank you for taking the time to contact AMSOIL with your questions and comments.



We are currently evaluation the possibility of offering a filter for the Tundra. We hear you, and understand your concerns.



We hope this is helpful.



Darryn Wallace

Sr. Technical Service Representative
 

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Apparently, Darryn actually shows up to staff meetings and is therefore a little more "in the know".

I think I'm going to email a reply back to Mr. Baltes and tell him that, if he ever aspires to becoming a "Sr" Technical Services Representative, he better get off his ass and quit farking around in the break room.
 

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Screw that!

Squeaky wheel man, squeaky wheel.
The nail that sticks out gets hammered down.
Good luck guys, I hope this turns out but the cost of production with their previous experience isn't likely to bring the filter back to life. A limited production run sounds more realistic but even then a significant number of purchases would be needed to materialize.

Maybe add on the comments "If you don't do it I'll buy K&N!" ;)
 

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I don't get the argument that there wasn't a "market". The 2UZ-FE engine has HUGE distribution. The problem was that they didn't market it properly. The "oil" part of the business buried the other parts in static.

If the filter is as good as you guys say it is, real world experience, deployments, testing, etc should have vaulted it to the top.
 
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