JimACROSS THE SECTOR
The industry-wide tally for March was 2.9 percent lower than a year earlier, at 1.54 million, equivalent to a seasonally adjusted annual rate of 16.32 million vehicles.
Over the first three months of the year, Ford's U.S. market share stood at 15.4 percent, behind GM's 22.9 percent and Toyota's 15.6 percent. DaimlerChrysler came in fourth at 13.8 percent and Honda placed fifth, at 9.1 percent.
In the pickup truck market -- the last niche dominated by U.S. automakers -- GM, Ford and Chrysler all saw sales fall.
Sales of Chevrolet Silverado dropped 12 percent, while GMC Sierra purchases were down 18 percent. Chrysler's Dodge Ram pickup sales slipped 5 percent.
Toyota, however, posted an 8 percent increase in sales of its new Tundra pickup trucks.