I was flipping through the channels last night when I came to the Red Wings and Ducks hockey game. This was in Detroits famed Joe Louis arena. As the camera panned the ice, I see these enormous Toyota bill boards in "Red Wing" red and white all along the boards. Talk about puttin it in the face of the big three. If you have ever been to Michigan, you know that everybody either works for a big three auto maker or is related to someone who does. Honestly, I am amazed that the arena sold them the advertising space. I'd love to hear from some michiganites on how this is being accepted.