How does this piece of the dash pull out -- the piece with the cigarette lighter and power outlet on an '07 Tundra? I want to place my brake controller in this recessed area and I want to pull this part out to better route wires and mount the controller bracket. I tried my hardest pulling straight out on this piece and it seems to give but won't come out. There's very little to grab, and I put my thumb in the cigarette lighter for leverage but still it doesn't come loose. Suggestions?