I was at a NESC motocross race yesterday in Maine, and a dealer was there, I assume with some factory backing, with a whole display of the new Tundras, in all configs. They were handing out hats, stickers, nice keychains, energy drinks, coozies, etc., and had a half dozen people there answering questions and showing the trucks. The track had several banners all over as well. I thought that was a great way to promote the truck. My first road trip with my new Crewmax, I love the way this thing drives, but at 80-85, I barely got 15 mpg. Oh well.....