Truck Champion· Premium Member
Discussion Starter · #1 ·
In Toyota’s press release posted today, the automaker made no direct comments regarding the lackluster sales of its new, full-sized Tundra. While a few new owners have posted pleasing comments about their new purchase, many owners are avoiding Toyota’s latest Tundra like the plague. The unfavorable comments posted on many owner forums like Tundra Solutions show that perhaps Toyota put economics ahead of innovation with regards to the Tundra.
Let me refer you to a popular poll thread on Tundra Solutions where nearly two-thirds of the posters simply didn't like the new Tundra for one reason or another. One owner wrote “It makes me wonder that if Toyota can’t satisfy its most loyal customer base, how will it bring in any new buyers. “ Toyota may have a bigger problem than it realizes with the Tundra. I’ll underscore what one owner posted today about a salesperson that apparently had a limited understanding of the new Tundra product. He reported that the salesperson suggested that no-one should not trade-in their trucks for the new Tundra. Opinions aside, ultimately a lack of product training may have a significant impact on Tundra sales. Additionally the consumer’s perception of this new Tundra will have to be addressed if Toyota hopes to increase sales and shore-up its position in the full-sized truck segment.