[Truck Champion]

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Today Toyota reported sales figures for the 2014 Toyota Tundra, which declined this past month. Specifically Toyota reported sales of 9,071 Tundra trucks, which pulled sales volume down 2.9% in September. Falling gasoline prices did little to help move these new trucks from dealer lots as many potential, perhaps traditional customers commented that they have lost confidence in the product, many promising to hold tightly to their current trucks or possibly move to another brand.

In Toyota’s press release posted today, the automaker made no direct comments regarding the lackluster sales of its new, full-sized Tundra. While a few new owners have posted pleasing comments about their new purchase, many owners are avoiding Toyota’s latest Tundra like the plague. The unfavorable comments posted on many owner forums like Tundra Solutions show that perhaps Toyota put economics ahead of innovation with regards to the Tundra.


Let me refer you to a popular poll thread on Tundra Solutions where nearly two-thirds of the posters simply didn't like the new Tundra for one reason or another. One owner wrote “It makes me wonder that if Toyota can’t satisfy its most loyal customer base, how will it bring in any new buyers. “ Toyota may have a bigger problem than it realizes with the Tundra. I’ll underscore what one owner posted today about a salesperson that apparently had a limited understanding of the new Tundra product. He reported that the salesperson suggested that no-one should not trade-in their trucks for the new Tundra. Opinions aside, ultimately a lack of product training may have a significant impact on Tundra sales. Additionally the consumer’s perception of this new Tundra will have to be addressed if Toyota hopes to increase sales and shore-up its position in the full-sized truck segment.

 

[ToyotaT4WD]

The sales are down 2.9%, but if you read the press release there were two less selling days. I would hardly call it lackluster. They sold 300 less units in the month of Sept 14 over 23 days compared to 25 selling days last year.

Per day in the month of Sept:
2013: 363 Tundras per day
2014: 394 Tundras per day

The truck is selling fine as the 2014 is a very appealing truck.

 

[Delaware]

The sales are down 2.9%, but if you read the press release there were two less selling days. I would hardly call it lackluster.

For what Toyota views as their 3rd Generation truck I think lackluster is being generous. More like disastrous.

The truck is selling fine as the 2014 is a very appealing truck.

This sounds like a comment from a delusional Toyota executive that's in denial.

 

[2014trd]

I'm new to the Tundra world, but I must say, Toyota obviously doesn't want to sell these trucks.
1. The website is terrible! You can't build up and look at a truck. ( forwards you to a local dealer's. Inventory)
2. Regional buying groups prevent dealers from selling certain trucks on a national level (ffv4x4 vs non ffv, rock warrior edition, TSS edition)
3. Special orders seem like an act of congress
Until Toyota opens their eyes and decides to come up with reasons for what they can do for customers instead of excuses why they can't; the big three will continue outselling them!

,

 

[ToyotaT4WD]

For what Toyota views as their 3rd Generation truck I think lackluster is being generous. More like disastrous.

Toyota is not expecting much of an increase in their sales. Toyota even said they are happy with their sales.

 

[JRUSS]

In my opinion......a new generation of a vehicle should get people excited and want to buy. Wether they are 2 or 3 days short of last years buying window the new generation should cover that. I'm not saying it's a bad truck, but there are only a few evolved enough to purchase one. Also, Toyota has sufficiently p.o. Tundra loyal customers with their recent comments and lack of new features. This generation Tundra is DOA!

 

[JRUSS]

Toyota is not expecting much of an increase in their sales. Toyota even said they are happy with their sales.

How do they feel about a decrease in sales?

 

[SuckersWalk]

I'd be willing to bet consumer confidence, among other economic factors, are down at least 2.9% from a year ago. Of course I blame that on the look of the 2014 Tundra

 

[201103]

I think it's the crappy plastic front grill that pisses most of us off FFS if your going to pay 40 to 55 g for a car or truck the grill better cost more than 5 dollars to manufacture :beatsme:

 

[mibro]

How about letting us have a diesel Hilux with a manual tranny, eh Toyota? I'd buy one of those. Otherwise I'll keep my ten years old Tundra.

 

[chphilo]

On TT.net site, there has been recent influx of members who just purchased 2014. I mean, a lot. Some members who tried to buy one said that dealers were not very willing to give a big price break.

I was at a local dealership yesterday, buying a Sienna for wife. Apparently the local sales of these trucks are very brisk. We on the forums are mod-addicts and love (and used to) the second generation look. But we are a minority. It's too early to call it yet.