[FONT='Arial','sans-serif']Toyota bumps incentives another $1,000 on Tundra
LOS ANGELES -- Facing pricing pressure from domestic automakers willing to place cash incentives on their full-sized pickups, Toyota Division has added a nationwide $1,000 spiff on the just-launched 2007 Tundra.
The new incentive can only be applied to help a customer with a vehicle trade-in allowance, said Denise Morrissey of Toyota. Dealers do not have to spend the entire $1,000; they can offer it how they see fit, Morrissey said.
Toyota already has incentives of up to $2,000 cash back on the Tundra, which vary by model and region. The standard cab Tundra has as much as $2,000 cash back, depending on the region. The extended cab model has up to a $1,000 spiff. The Crew Max model has no incentives, and the trade-in assistance is not applicable on that model, Morrissey said.
Toyota Financial Services also has special APR and lease rates for customers with Tier 1 or Tier 2 credit ratings.
The trade-in incentive is effective through the end of April. The other incentives are expected to stay in force next month as well.
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