[AutoGuide.com]

Toyota is bringing three of its most rugged vehicles available some off-road specific upgrades, and has revaled all three TRD Pro models at the 2014 Chicago Auto Show.

The Tundra, Tacoma and 4Runner are the vehicles in question, and each will receive the same group of enhancements along with some model-exclusive new features. Powertrains remain untouched, with all of the add-ons coming to the suspension, interior and exterior.

Every single TRD Pro equipped vehicle will feature TRD Bilstein shocks with remote reservoir, TRD-tuned front springs, front skid plate, a unique grille with a large Toyota badge in the center. All three of the vehicles feature a lifted front end, with the Tundra and Tacoma jumping up by 2 inches while the 4Runner gets jacked up by 1.5.

On the inside, TRD themed floor mat and shift knobs are fitted, while the exterior features a new shade of orange known as ‘Inferno,’ along with black wheels. Black and Super White exterior paint finishes can also be had.

On to the specifics. If you purchase a TRD Pro Tundra, there are a number of enhancements that Tacoma and 4Runner buyers won’t get. The first is 18-inch alloy wheels along with TRD Pro stamping right into the quarter panel. Tundra TRD Pro buyers will also get unique interior seat color along with exclusive instrument panel ornamentation.

Next, the TRD Pro Tacoma, which Toyota playfully refers to as the Taco Supreme, gets exclusive 16-inch beadlock wheels and a TRD exhaust.

Lastly, the 4Runner TRD Pro, known as the Rock Star 4Runner, gets an additional 1-inch of wheel travel along with new 17-inch all black TRD wheels. Black front and rear bumper accents complete the new look.

See more Toyota TRD Pro photos at AutoGuide.com

 

[Truck Champion]

The Tundra, Tacoma and 4Runner are the vehicles in question, and each will receive the same group of enhancements along with some model-exclusive new features. Powertrains remain untouched, with all of the add-ons coming to the suspension, interior and exterior.

We've been doing the same thing to our trucks for the past 14 years. There's absolutely no innovation in this package whatsoever. Wheels, off-road tires, TRD exhaust, and a lift kit. Tell me again why we're supposed to get excited? TRD is going to stamp their logo on the bed of the trucks and likely charge consumers a premium for the pleasure. Unfortunately this package is just more lipstick on a dated platform that will do little to increase sales.

 

[Breathing Borla]

We've been doing the same thing to our trucks for the past 14 years. There's absolutely no innovation in this package whatsoever. Wheels, off-road tires, TRD exhaust, and a lift kit. Tell me again why we're supposed to get excited? TRD is going to stamp their logo on the bed of the trucks and likely charge consumers a premium for the pleasure. Unfortunately this package is just more lipstick on a dated platform that will do little to increase sales.

wow, so I guess you don't like it?

LOL, but it has black headlight mod from the factory

 

[Tyler Mitchell]

Definitely not a fan.... no innovation at all... they look good but no balls once you get under the skin... very dissapointed....

 

[CrewmaxGolfer]

Here's a demo video:

Chicago Auto Show on Livestream

I do like the look. I wonder what they're charging. I'm sure its much more than what I've paid for my mods--although I haven't done the 5100's yet. Almost takes the fun out of modding yourself...

 

[KFlash]

What size tires is the Tundra running?

 

[jbtoy]

We've been doing the same thing to our trucks for the past 14 years. There's absolutely no innovation in this package whatsoever. Wheels, off-road tires, TRD exhaust, and a lift kit. Tell me again why we're supposed to get excited? TRD is going to stamp their logo on the bed of the trucks and likely charge consumers a premium for the pleasure. Unfortunately this package is just more lipstick on a dated platform that will do little to increase sales.

Still hanging with my original 2000 Tundra, but, after 14 years I still do not see what their target audience is. Toyota is a niche player, and even though many think they are the best truck built, they have many
shortcomings on the function side. I still think they are happy being in 6th place in sales and do not want to invest to the next level to grab market share. Their best sales increase/year was 2007 when they hit
196K units. They have not come close to that in 7 years, and the new 3G will not get it done. All I see now, is sales numbers and headlines to say Tundra has significant increase in sales. Based on what? Prior year sales.

2012 was X.

2013 was Y.

Tundra sales have increased dramatically, but, only to themselves. (I am better than last year, but, do not ask me how I did with the competition)
Selling 110K to 125K units in 2013 is still 6th place and losing ground. Makes for good headlines for the folks that do not follow data and market share, but, believe sales are up.
The Tundra is a nice product, but, they are not turning the truck market upside down. They follow, they make a nice product, but, so far behind what the consumer is buying. TRD is not a viable upgrade anymore.
It is a label/logo to enhance upgrades and price. Most knowledgeable consumers can save $$$, and go with aftermarket upgrades and do a better job for performance and function.

Not bashing Toyota, just looking at it from a numbers and marketing perspective.

 

[trimt222]

guys just emailed toyota today to tell them i would be first in line if they would put the ected max diff in the truck. then you would have limited slip and a locker. i suggest if anybody would like this on this model to email toyota. they actually seem interested in what customers have to say.

 

[Breathing Borla]

guys just emailed toyota today to tell them i would be first in line if they would put the ected max diff in the truck. then you would have limited slip and a locker. i suggest if anybody would like this on this model to email toyota. they actually seem interested in what customers have to say.

won't happen

look closely at your statement, they "seem" interested, that's all it is. They want to "seem" interested but they will actually only make what they want.

 

[Truck Champion]

US MSRP has been released on the 2015 Tundra TRD Pro series trucks.

Available in a double cab or crewmax styles.

MODEL# MODEL GRADE MSRP
8321 Tundra TRD Pro Double Cab 4x4 V8 6AT FFV* $41,285
8351 Tundra TRD Pro Double Cab 4x4 V8 6AT $41,285
8371 Tundra TRD Pro CrewMax 4x4 V8 6AT FFV* $43,900
8373 Tundra TRD Pro CrewMax 4x4 V8 6AT $43,900

Interesting they're only available in three colors: black, white, and inferno. The DPH on these rigs is $1,100.