[Truck Champion]

​

• The American automakers make no mention of the new Tundra in their advertising when comparisons are made.
• The Toyota Tundra ignorance is bliss marketing campaign continues on.
• The Ford F-Series continues to lead the segment and for a seventh month in a row Ford moved more than 60,000 units.

The full sized 2014 Tundra had its best month this past November by selling 10,010 units. The daily selling rate (DSR) puts the Tundra up 15.1% against a weak 8309 unit sales figure from November of 2012. Heavy advertising and some huge incentives helped to fill up some showrooms over the past month.

Today Toyota reported November 2013 total vehicle sales results of 178,044 units, an increase of 5.9 percent over November 2012 on a daily selling rate (DSR) basis. On a raw-volume basis, unadjusted for 26 selling days in November 2013 versus 25 selling days in November 2012, TMS sales increased 10.1 percent from year-ago month.

"Industry sales in November picked up after Thanksgiving, contributing to the best sales pace of the year," said Bill Fay, Toyota division group vice president and general manager. "Showroom traffic surged over the holiday weekend for Toyota, indicating good momentum that we expect to continue through the end of the year and into 2014."

Pickup truck sales for November, 2013.

• Chevrolet Silverado 34,386 up 12.1%
• Ford F-Series 65,501 up 16%
• GMC Sierra 14,362 up 22.5%
• Toyota Tundra 10,010 up 15.1%

The Tundra is facing some relentless and truly innovative competition going forward and these competitors are not afraid of interacting to their most loyal owners. If Toyota hopes to sell more Tundra’s to increase their market share they're going to have to take advantage of all their marketing channels and not just the easy ones.

 

[ToyotaT4WD]

Despite some of the bashing of the 2014 by some of the envious idiots on this forum, it really is nice to the Tundra do well in the sales area. Toyota is finally on the right track with the second generation as to the styling of the exterior and interior. Well done Toyota!

 

[Breathing Borla]

I'm not trying to be a a-hole, but the increase in tundra sales really has more to do with the overall market increase and less to do with the new truck.

If you look at the YTD sales of the others, tundra actually fell further behind since they are growing slower than the rest of the market. Therefore, they actually lost market share this year....

 

[jan kohlmann]

The Tundra needs more tweeks to keep up with the Silverado and the upcoming F150.