Last summer I attended an outdoor memorial service for a fellow I met years ago. It was so hot I couldn't dress properly for the event. I showed up in shorts and a loose weave gold shirt with a Navy emblem on the chest.
I had to apologize to the family ~ I was dressed as if I were attending a picnic.
Karl Strauss came to town and opened a "Brew Pub" downtown some 30 years ago.
These "Micro-Breweries" helped put the modern IPA on the map and people have been drinking all sorts of the stuff ever since.