Variable rate springs with optional factory airbags
dual battery capable
large enough towing mirrors (standard) to actually see the load
mega bright back up lights, or prewired for under bumper mount
weight distributing hitch standard
very large sway bars standard
LSD standard (not braking fake lsd) with optional factory lockers front and rear
Brake controller standard (based on pridigy system)
Factory turbo or supercharger
6 speed trans that actually reduces RPMs at highway speed (sub 2k @ 75)
ok that last one may be asking a lot, but it IS possible.
HD tie downs closer to the bed, not on the sides, standard.
100k warranty. Not limited, not restricted, a stand behind it warranty.
and finally, fix the paint problems with a very durable finish. It will be a working truck after all. If simply driving mine chips the paint off (and I am conservative with distances, debris etc), imagine what whould happen to a truck that's really worked every single day if it has the same crappy process and durability.