Yup, he's stuck with it for now. I would think most would prefer the joy of creating their own show truck or more likely just adding their own mods. Beauty in the eye of the beholder. Unless he gets lucky, he wasted $$ if he did all that in hopes of making money. Just my 2 cents (USD).
Actually the price isn't to bad considering what he paid for the truck up in Canada, around $50,000 most likely. Add the supercharger, extended warranty, lift, sound system, tires and wheels (I personally don't like anything larger than 20's on a 4x4), and labor, etc..... He would most likely come down $5-7 grand and you couldn't build it any cheaper and it's a turn key deal which some people like.
Pretty truck. About all it is good for is sitting at car shows or SEMA. Lower it back down about 3" and put some real tires and wheels on it and I would drive it. Wouldn't pay that much for it, but I would drive it.