I see what you're saying, but I don't think Toyota will ever have the ease that GM and Ford have when it comes to customers finding exactly what they want. The reason for this is that Toyota is only capable of making around 200,000 trucks a year, compared to GM and Ford manufacturing 800-900,000 each. If you go to a Chevy lot, there are probably 70-80 or more Silverados in all types, colors, trim levels, etc. If you go to a Toyota dealer, they'll probably only have 20-30, even once production is up and they're fully stocked. Considering there are 31 cab/bed/drivetrain configurations (not even taking into account colors, options, etc), the selection is going to be much more limited. Especially since they'll stock multiple models of popular configurations (4x4 Crewmax w/ 5.7, etc).This article seems strange to me. Why not write an article proclaiming that water freezes at 32 degrees Fahrenheit? Of course it does, and of course Toyota is going to encounter many types of requests. That's exactly why the new Tundra was built. And since it is brand new, there will obviously be some growing pains until the inventories are up. Eventually, there will more options and configurations on this truck than anyone could imagine. After all, Ford and Chevy are the target and that's what Toyota must offer to take market share.
BUT IT AIN'T GONNA HAPPEN IN THE FIRST SIX MONTHS AFTER INTRODUCTION!
I dare say Ford and Chevy in their first year of launching full size trucks didn't have the options and configurations that they do today. It took a long, long time for that to happen (what, maybe 75 years?). Give Toyota 4 or 5 years, and we'll all be amazed.